The art of theater poster design is inextricably linked to its commercial appeal:
“I must distill a two-and-a-half hour stage production into an image that is memorable and eye-catching, but most of all serves as an effective selling tool,” says designer Frank Ferlizzo, aka Fraver.
This distillation is a tricky business, as press agent Susan L. Schulman observes.
“It can’t give away too much but just enough to intrigue.”
Below are nine classic posters by a range of artists, and, below that, nine more by Fraver; click on these for his explanations of them, taken from his recent memoir.