The advertising agency entertained almost 100 concepts for the poster for this Sondheim musical before settling on Fraver’s, based on an old woodcut. Sondheim’s final suggestion: “Add more blood.”
by Jonathan Mandell
The advertising agency entertained almost 100 concepts for the poster for this Sondheim musical before settling on Fraver’s, based on an old woodcut. Sondheim’s final suggestion: “Add more blood.”
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